In my abscence in blogging, I found out what M1 is up to with their ‘You Deserve Better’ campaign. Well, it was a crap campaign and it still a crap for me. Not only the advertisement wastes viewer time by strange and weird plot, it does not convey any concrete or practical message.
Starhub on the other hand has been very consistant with their campaign ‘Freedom’. The TV ads is pleasingly viewable and relayed a message that it is offering a freedom in mobile plans (Starhub does offer 3 months no comittment from last PC show).
M1 was the first operator to start the campaign, as probably it knows it stood to lose more when Full Number Portability kicks in. Well, again, to me it doesn’t work. They did come up with some ‘tweak’ in the plan and call it ‘You Deserve Better’. Sorry, M1, users want a simple plan with better value. The DIY plan may be unique but ineffecitve (Do we expect consumer to picks services they want till the nitty gritty)?
Singtel has not done much. I saw multiple pages of printed ads in Straits Times, but that it. I don’t think it comes with any breakthrough like Starhub’s 3 months no-comittment plan trial. M1 comes with ‘full unlimited’ outgoing talk plan.
M1… Please do something if you want to get more consumer and stop the nagging ads. It’s not funny.
